RVCA buys naming rights to ChromeLive!

ChromeLive! presented by RVCA. Naming rights were acquired by one of the most progressive action sports brands in the world on 4/16/10 . www.RVCA.com The Costa Mesa, CA based company is a leading force in art, music, and action sports.  RVCA has pledged to grow the ChomeLive! music festival into a highly anticipated  yearly event in the United States. The two year agreement is a major tip of the hat to the event.

Here’s some information on RVCA.

Pay special note to the Artist Network Program.

http://www.rvcaanpq.com

RVCA is the brainchild of company Founder and Creative Director, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of likeminded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.

PM Tenore’s intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA’s Artist Network Program (ANP) – a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCA’s subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, anarchy; past, present.

For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.

Chrome LIVE! T-to-the-W-E-E-T!

For up to date and up to the second info on CHROME LIVE! You should be following our twitter! Add us now and help us get the word out about our event. Get on the Chrome Live! train add us @chrometx. Tweet that, retweet that and finally drop it like it’s tweet. Click the TWITTER symbol below to be directed right to our vortex of viral networking!

GET YOUR TOMS ON.

TOMS, the event sponsor and voice behind CHROME LIVE has become an international icon of fashionable ease and comfort. More importantly however, TOMS is symbol of true heart. Based on the simple concept of One For One–TOMS truly is taking on the world…one pair of shoes at a time.

Constructed of plyable but strong canvas and a rubber bottom–the kung-fu slipper tuned unisex shoe phenomenon is more than a warm weather staple, it is a way of life–in fact a way of living. With each pair of TOMS purchased, TOMS gifts one pair of shoes to a child in need. One For One–it’s that simple. This simple business platform transforms each TOMS owner into benefactors. This sustainable business model is one that has caught the eyes, ears, feet and hearts of shoppers globally. In Lubbock, it is known that CHROME offers an insane variety of toms, continually introducing new styles, patterns and always catering to the TOMS cult following with the core basics. Chrome, the largest reseller of TOMS globally, has truly dug deep into the concept of paying it forward–and the sponsorship of CHROME LIVE by TOMS, help to make it the largest TOMS event Nationally.

For the event, in addition to being able to DIY and customize your own pair of “blank canvas TOMS” you will also get Free Admittance into the all day music festival by simply purchasing a pair of TOMS at Chrome. So let me break it down for you.

1. You buy TOMS at Chrome.

2. You get a free entrance ticket to the CHROME LIVE! music festival.

3. TOMS gives a pair of shoes to a kid in need.

4. You wear shoes to event and everyone thinks you are attractive.

Seen below is TOMS CEO BLAKE with some pretty happy TOMS customers!

And here with a classic TOMS print in Madras plaid.

Ben Kweller: CHROME LIVE line-up heats up.

Ben Kweller will make his highly anticipated freshman appearance in Lubbock April 24th at the TOMS Style Your Sole CHROME LIVE music festival. Kweller is guranteed to be a crowd favorite, and you can expect an amazing set from him and his band. Kweller, the RCA artist and ACL favorite is giant indie legend–so start memorizing all the lyrics to his jams now so you look good singing along the day of! As we countdown the days to the TOMS STYLE YOUR SOLE event and the all day CHROME LIVE festival–we will continue stalking Kweller’s youtubes and endearig tweets…sigh. GET INTO IT! (Did we just say endearing tweets?)

Read more and stay up to date with Kweller by visiting his site at benkweller.com and his twitter is off the hook @benkweller.

ONE FOR ONE!

Chrome is proud to host the third annual TOMS STYLE YOUR SOLE event. Partnering with TOMS to bring you a full day of MUSIC, SHOPPING, and a true reason to celebrate—giving back. TOMS, the top selling shoe line at Chrome, has won over the hearts of global shoppers with their humanitarian efforts of giving back one pair of shoes for each pair sold. Chrome is meeting this concept with CHROME live! Purchase your pair of TOMS at Chrome–and get your free entrance to CHROME LIVE! PAY IT FORWARD BABY!

Chrome live, the worlds largest TOMS event is going to be amazing. We are announcing new bands and sponsors daily, the line-up is already crazy and we have a few tricks left up our sleaves still!!. We are anticipating large crowds to the all day event, just outside the Chrome store at 2601 19th Street. Tickets are $10.00 for the festival–or free with a purchase of TOMS. We suggest pre-buying your ticket to avoid day of chaos!!

Keep in mind every TOMS  purchase gets a kid in need a free pair of shoes…and gets you into the event! In edition to being able to customize your own TOMS for the day, you are also going to get to see amazing bands, a line up that is drawing acts like Ben Kweller, The Orbans and veteran ACL rock band of Dallas Nelo to name a few. The line-up is growing and the event is getting national media attention as sponsors poor in, and more acts are added. Stay tuned to the BLOG as we roll out more info daily! Subscribe, follow, re-tweet and get ready. Stay tuned as Chrome, TOMS and the people of  Lubbock join forces to take it up a notch!

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