Posts Tagged ‘RVCA’

TOMS shoes Blogs about ChromeLive! on national site.

April 22, 2010


Toms Shoes Blog is all over ChromeLive! presented by RVCA. Go to their site and take a look! A whole blog day dedicated to CHROME!!! The staff here has so much pride in what they have accomplished, and this is indeed a fitting tribute. We hope to continue to play a major role in supporting and developing TOMS SHOES into more than just fad. We want to make it a way of life for years to come.-

Official ChromeLive! Poster is Now Here!

April 22, 2010

2010 ChromeLive! official poster is here! World famous artist Dirk Fowler has out done himself! Signed and numbered by Dirk himself, they are selling in-store for $30. The poster has already been listed as VERY rare. Only a 100 posters were produced. These won’t last. 30 are being held back for Matt Costa and Ben Kweller to sign. Those will retail for $100. If you live out of town, you can call the store.. we’ll ship it UPS. 806.687.8953

Polishing up the Details to ChromeLIVE! 2010 – Cor Silver Signs!

April 21, 2010

Cor® Silver Service Treatment for the Face™ and Chromelive! have fallen in love. This ground breaking formula is simply incredible. Read below for some highlights. We first flirted with COR to get rid of some unsightly pimples! Guess what, it did more than just raise the old self esteem! It made us look younger, reduced wrinkles, made our skin rich! COR is available at CHROME.

We really were taken back at the work the company does with burn clinic around the world. This miracle of nature has help so many burn victims and has changed many lives…we just had to get them involved. The owner is from New Zealand, and will be “PRESENT” in Lubbock April 24th for ChromeLive! She loves Flight of the Concords, and we adore her accent. Match made in heaven if you ask us! COR’s bio follows:

The philosphy of the Cor skincare line is to provide hassle-free, one-step solutions to produce the freshest, healthiest youthful skin of your past. Cor’s turning-back-the-hands-of-time skincare line uses the most up-to-date scientific technologies combined with the latest beauty ingredients to reach the core of most skincare issues in one application.

So what’s so special about the Cor line then? Well, Cor’s patented delivery system allows its active ingredients to get to the core of the most problematic skin issues. The starting point of Cor’s skincare line is that all of our products contain the patented formula of nano-silver with silica and all of our ingredients are derived from natural sources.

Silver is fast emerging as one of the best natural anti-bacterial agents. Silver blocks the bacteria’s ability to transfer oxygen through its cell walls. Silver also has healing properites and has been used by doctors and in hospitals to speed cell repair. Silica prepares the skin to accept the ingredients of Cor. The sponge-like nature of silica draws the silver and all of Cor’s active natural ingredients into its particles so that it can richly nourish the skin. CSC is an uber compound comprised of Collagen, Sericin and Chitosan, developed using the latest beauty technology from Japan. The molecules of CSC are broken down into their minutest yet active size to ensure maximum delivery, absorption and performance upon reaching the target layer. Collagen starts to disappear at the rate of 1.5% per year in adulthood. Cor’s soap contains Marine Collagen from Japan. Collagen can add a more youthful appearance to your face. Sericin is a natural, soluble protein made from silk. Highly moisture-binding and film-forming, Sericin imparts a unique and highly aesthetic skin feel. Sericin has film forming abilities that have been shown to protect the skin against the harsh effects of the sun. Chitosan is a natural fibre that acts to even out skin tone. Used in the dieting industry, it also can absorb 4-6 times its weight in fat and so washes away the unwanted oils. Cor’s soap balances out the skin’s oil levels, especially in trouble areas like the T zone.

The cumulative effects of Cor’s cocktail of ingredients works uniquely for each individual resulting in a natural, dewy-fresh glow of youth. The Cor system is a convenient, simple set of products that cleanses and works effectively to achieve wonderful results for your facial skin. It removes make up brilliantly, has been shown to even out the skin tone, reduce the appearance of sun spots and pore size, maintain the skin’s natural moisture factor, visibly reduce the signs of aging and protect against the hazardous effects of the sun.

Foam… rinse… glow…®

ChromeLive!- Smells Real Good!

April 20, 2010

ChromeLive! presented by RVCA is proud to announce that APOTHIA has signed on to fragrance the show. All the rage in Hollywood, APOTHIA has provided this unique service to only the most prestigious events. The company is known to simply produce the World’s Best Candle. It was bestowed  Interior Fragrance of the Year by the internationally  renowned FRAGRANCE FOUNDATION.

APOTHIA has chosen: SOUL to whisk into the air on Saturday April 24th. A grand selection of all the company’s products and scents are currently showcased at CHROME. Learn more about the inspiration for soul:

DIRK FOWLER-the greatest poster (artist) of all time.

April 18, 2010


World renowned artist, Dirk Fowler, is quietly crafting the 2010 ChromeLive! commemorative poster today. Dirk has requested the bottom soles of 4 TOMS SHOES. Closed lipped about where he is going with the idea, we can’t wait to see what he delivers. Fowler is famous with rock bands the world-over for being a founding father of  the off-set rock poster revival. He was a featured artist in the best selling book SWAG 2: Rock Poster of the 90′s. Fowler is currently dialed into LEVIS Jeans; and will be showcasing his talents at the company’s  newly built design gallery in San Diego over the summer.  ChromeLive! presented by RVCA is honored to have Dirk’s talent on display at the show. Here’s a little bio on him:

Written by Cory Chandler- This look is familiar, even if you can’t define it. Guitars and Cadillacs with a touch of mohawk; Louis L’Amour as told to Sid Vicious (of Sex Pistols fame). Clean yet gritty, hip and somehow refreshingly antique, skating a razor wire between fashionable and old-fashioned, equal parts Manhattan sidewalk and Lubbock honky tonk.

Such a balancing act, illustrating the best of Americana (apple pie, Superman, Route 66) while retaining a scruffiness that sits comfortably next to alleyway graffiti, is one that few people could manage successfully.

Yet to sit down across a desk from Dirk Fowler is to understand the man who dusted off an antique letterpress to churn out startlingly fresh posters for bands who are better known for their underground luster than for their top-40 appeal.

Fowler, with his shaggy hair and square-rimmed glasses, his vintage western shirts and mellow vibe, embodies the best of both worlds. And despite having cranked out pieces for the likes ofLoretta Lynn and Modest Mouse, he is decidedly understated about his status as an emerging international star.

“This is something you do because you love to do it,” the assistant professor of art said while sitting in his office. “Not because it’s going to make you rich or because you will get famous for it.”

Fowler says this earnestly, as if heedless of the stacks of watch cases he designed for Fossil and international books and magazines touting his works.

Yet he is also aware that his posters are so prized that they often wind up decorating living room walls before the headliners they promote have tuned up, let alone stepped on stage for their encore.

“They don’t stay up for long,” Fowler admits of his creations.

From Mandolins to Band Ink

First he wanted to be a musician, but that didn’t pan out. Fowler even went so far as to play mandolin for a few bands while in college; he struggles to pin their sound down, but settles on the label alt-country (a.k.a. alternative country, for the uninitiated). This loosely defined and eclectic genre fuses bluegrass and folk styling with flavors of rock, punk and, well, just about anything else – a sound that, strikingly, encapsulates his visual vocabulary.

Yet it wasn’t until years later while working as an advertising art director that he hit upon a niche allowing him to wed rock star glamour with his artistic sensibilities – gig promotion.

“I thought ‘Why not make art for music,’” he said. “I always had this strong passion for creating art and for music. Combining the two was a natural thing.”

Alt-Ink is Born

What’s interesting is the way he got started: by purchasing a Vandercook proof press from an online auction. The machinery, out of favor in commercial printing, provides a deliciously postmodern dash to his work, a touch of twang to tone the verve, a hint of rust to culture the heirloom, so to speak, not unlike the alt-country he embraced in college – alt-ink, if you will.

For instance, Fowler cuts his images from rubber and sets type by hand, eschewing the computer-clean style common of most modern designers. And while he has moved on to new presses, he sticks with the same process – setting the type, rolling ink, running paper through the press – which Fowler says is as important to him as the design.

“I use a computer just about every day, obviously, but there is something very personal about making the posters.”

RVCA buys naming rights to ChromeLive!

April 18, 2010


Chrome
Live! presented by RVCA. Naming rights were acquired by one of the most progressive action sports brands in the world on 4/16/10 . www.RVCA.com The Costa Mesa, CA based company is a leading force in art, music, and action sports.  RVCA has pledged to grow the ChomeLive! music festival into a highly anticipated  yearly event in the United States. The two year agreement is a major tip of the hat to the event.

Here’s some information on RVCA.

Pay special note to the Artist Network Program.

http://www.rvcaanpq.com

RVCA is the brainchild of company Founder and Creative Director, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of likeminded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.

PM Tenore’s intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA’s Artist Network Program (ANP) – a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCA’s subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, anarchy; past, present.

For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.


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