ChromeLive! Success!

April 28, 2010

The Third Annual ChromeLive! Music Festival this past weekend was indescribable.

The energy that filled the air was an amazing experience for all who attended the world’s largest TOMS style your sole event. Between the bands, the people, and the TOMS, ChromeLive! not only gave back to the community but also to hundreds of children without shoes.

Over 3,000 people came out to the event. Whether it was to style TOMS, listen to the amazing bands or just to hang out with friends and family, everyone united as one to show their support. It could not have been a more spectacular event.

More pictures of Style your Sole to come!


TOMS shoes Blogs about ChromeLive! on national site.

April 22, 2010

Toms Shoes Blog is all over ChromeLive! presented by RVCA. Go to their site and take a look! A whole blog day dedicated to CHROME!!! The staff here has so much pride in what they have accomplished, and this is indeed a fitting tribute. We hope to continue to play a major role in supporting and developing TOMS SHOES into more than just fad. We want to make it a way of life for years to come.-

Official ChromeLive! Poster is Now Here!

April 22, 2010

2010 ChromeLive! official poster is here! World famous artist Dirk Fowler has out done himself! Signed and numbered by Dirk himself, they are selling in-store for $30. The poster has already been listed as VERY rare. Only a 100 posters were produced. These won’t last. 30 are being held back for Matt Costa and Ben Kweller to sign. Those will retail for $100. If you live out of town, you can call the store.. we’ll ship it UPS. 806.687.8953

Polishing up the Details to ChromeLIVE! 2010 – Cor Silver Signs!

April 21, 2010

Cor® Silver Service Treatment for the Face™ and Chromelive! have fallen in love. This ground breaking formula is simply incredible. Read below for some highlights. We first flirted with COR to get rid of some unsightly pimples! Guess what, it did more than just raise the old self esteem! It made us look younger, reduced wrinkles, made our skin rich! COR is available at CHROME.

We really were taken back at the work the company does with burn clinic around the world. This miracle of nature has help so many burn victims and has changed many lives…we just had to get them involved. The owner is from New Zealand, and will be “PRESENT” in Lubbock April 24th for ChromeLive! She loves Flight of the Concords, and we adore her accent. Match made in heaven if you ask us! COR’s bio follows:

The philosphy of the Cor skincare line is to provide hassle-free, one-step solutions to produce the freshest, healthiest youthful skin of your past. Cor’s turning-back-the-hands-of-time skincare line uses the most up-to-date scientific technologies combined with the latest beauty ingredients to reach the core of most skincare issues in one application.

So what’s so special about the Cor line then? Well, Cor’s patented delivery system allows its active ingredients to get to the core of the most problematic skin issues. The starting point of Cor’s skincare line is that all of our products contain the patented formula of nano-silver with silica and all of our ingredients are derived from natural sources.

Silver is fast emerging as one of the best natural anti-bacterial agents. Silver blocks the bacteria’s ability to transfer oxygen through its cell walls. Silver also has healing properites and has been used by doctors and in hospitals to speed cell repair. Silica prepares the skin to accept the ingredients of Cor. The sponge-like nature of silica draws the silver and all of Cor’s active natural ingredients into its particles so that it can richly nourish the skin. CSC is an uber compound comprised of Collagen, Sericin and Chitosan, developed using the latest beauty technology from Japan. The molecules of CSC are broken down into their minutest yet active size to ensure maximum delivery, absorption and performance upon reaching the target layer. Collagen starts to disappear at the rate of 1.5% per year in adulthood. Cor’s soap contains Marine Collagen from Japan. Collagen can add a more youthful appearance to your face. Sericin is a natural, soluble protein made from silk. Highly moisture-binding and film-forming, Sericin imparts a unique and highly aesthetic skin feel. Sericin has film forming abilities that have been shown to protect the skin against the harsh effects of the sun. Chitosan is a natural fibre that acts to even out skin tone. Used in the dieting industry, it also can absorb 4-6 times its weight in fat and so washes away the unwanted oils. Cor’s soap balances out the skin’s oil levels, especially in trouble areas like the T zone.

The cumulative effects of Cor’s cocktail of ingredients works uniquely for each individual resulting in a natural, dewy-fresh glow of youth. The Cor system is a convenient, simple set of products that cleanses and works effectively to achieve wonderful results for your facial skin. It removes make up brilliantly, has been shown to even out the skin tone, reduce the appearance of sun spots and pore size, maintain the skin’s natural moisture factor, visibly reduce the signs of aging and protect against the hazardous effects of the sun.

Foam… rinse… glow…®

Clock is Ticking to ChromeLIVE! 2010 – Nixon Signs!

April 21, 2010
Pssst…want to buy a watch? Nixon and ChromeLive! presented by RVCA have partnered for a two year agreement. Nixon will be in Lubbock on April 23 in-store to highlight the current watch collection for summer ’10. Then look for the brands pop up tent April 24th outdoors @ ChromeLive! This is a huge deal for the future of the event. Partnering with Nixon will allow for a very structured format to take place.  A These guys like to plan….and plan big. We are please they’re a part of this years show, and can’t wait to see what they pull out of the hat for 2011. Get to know Nixon and what they do best below:
We make the little shit better. The stuff you have that isn’t noticed first, but can’t be ignored. We pay attention to it. We argue about it. We work day and night to make the little shit as good as it can be, so when you wear it, you feel like you’ve got a leg up on the rest of the world. We believe that you deserve a lot of respect. When you choose to wear a watch, or select a wallet to hold your hard earned cash, or want to put the final touch on your steez, you deserve to have something that reflects your entire package. You may not know how to say it, but you’ve got something to say. Dammit brothers and sisters, you can’t slap on an off-the-shelf piece and consider yourself you. Can you? That’s why we started Nixon and that’s why, 8 years later, we’re still here.

Nestled comfortably out of the way up against the pacific ocean in southern California, and tucked neatly next to the best surf in Europe, you’ll find Nixon people doing what we do. What started as a frustration at a lack of quality watches that simultaneously do the talking for you and deliver what you need in various high stress work and play environments has grown into a network of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon products to market.

Some people look at professional skateboarders, surfers, and snowboarders and mistakenly think they know what they’re looking at. Stereotyping can get you in trouble. Their skills are ridiculous, yes, but their experiences reach far beyond that handrail on the corner. Their actions are focused on perfecting their sports, but their interests and style are anything but focused. Their perspectives are unique, yes, but their needs are universal. It is our job to reconcile the former with the latter. Nixon hand picks those riders that are leaders in their sports and works with this elite group to make sure their perspectives contribute to a single unified expression: team designed, custom built.

ChromeLive!- Smells Real Good!

April 20, 2010

ChromeLive! presented by RVCA is proud to announce that APOTHIA has signed on to fragrance the show. All the rage in Hollywood, APOTHIA has provided this unique service to only the most prestigious events. The company is known to simply produce the World’s Best Candle. It was bestowed  Interior Fragrance of the Year by the internationally  renowned FRAGRANCE FOUNDATION.

APOTHIA has chosen: SOUL to whisk into the air on Saturday April 24th. A grand selection of all the company’s products and scents are currently showcased at CHROME. Learn more about the inspiration for soul:


April 19, 2010

Time to get to know THE retailer to the Hollywood stars, and all those with”good” taste. Ron Robinson has been playing a very nice supporting role behind the scenes of  ChromeLive! presented by RVCA. In fact, if we could give him an Oscar, believe us…we would!! Chrome is honored to have the presence of Mr. Robinson at the show April 24th. His wisdom on “How to do it RIGHT” is  more than we could every ask from a friend. Ron has been listed as one of the TOP 50 most powerful people in U.S. Fashion. He is THE mastered of finding “what’s next before NEXT even knows! When in L.A. his stores located @ Fred Segal Melrose should be your second home…away from Chrome. Get to know Ron:

In 1978, , Inc. opened its doors at Fred Segal on Melrose Avenue, and has grown exponentially ever since. Having worked directly for Fred Segal as a salesman, buyer and then Vice President for nearly a decade prior, Robinson found it to be the perfect time to take his knowledge and expertise and build on the traditions he had learned, as well as make some of his own. Since then, his stores have continually changed the face of shopping and fashion!

Today,  boutiques are located on Melrose Avenue in Los Angeles and on Broadway in Santa Monica as part of the Fred Segal centers. In the late 70’s, Robinson started with a men’s casual sportswear store grew to offer a variety of hard-to-find labels spanning from local L.A. designers to unique Japanese and international brands. Five years later he expanded with a beauty boutique that he named APOTHIA (a blend of the words “apothecary” and “utopia”) and a children’s store named LIFESIZE. Robinson’s desire to cultivate a shopping experience with key lifestyle and design items – the fashion you live with -created StylObjects.

In 2000, Ron Robinson launched a signature fragrance, IF, for the APOTHIA store. The success of IF led Robinson to expand and create APOTHIA Los Angeles, a line of fine fragrances and award-winning interior aromatics. Today APOTHIA Los Angeles has spread worldwide, continuing to build a global brand of world-class items based on Ron Robinson’s tradition of quality and style.

at Fred Segal is a Los Angeles shopping experience; a destination in and of itself, a cultural icon – not many stores can say they’ve been mentioned in rock songs! The new webtique .com will provide the same product and design to customers nationally and internationally.

“I see fashion as a form of communication and expression – it is in many respects the ultimate personal point of view. For me, being a retailer means giving people the tools to show who they are, which is incredibly exciting. I want to bring the elite of fashion to a dynamic, organic environment; I want to curate cool, in a manner of speaking. More than anything, I love the history and loyalty that we experience with our shoppers who continue to turn to us, for what’s chic and sharp!”

Project 7 FLOODS the scene!

April 19, 2010

ChromeLive! presented by RVCA has reached a deal with Project 7 water. We are very passionate about this brand. We couldn’t think of a more fitting brand to partner with for the event . Take a little time and get to know these guys! Super cool concept and great people!

Who We Are
You buy. We give.

Project 7 is a company that is passionate about social change. For every purchase of a Project 7 product, the company donates 50 percent of its profits to seven areas of critical need in the world – Build the Future, Feed the Hungry, Heal the Sick, Help Those in Need, Hope for Peace, House the Homeless, and Save the Earth. Non-profit organizations supporting any of these seven areas of need can submit applications to Project 7. Seven of these organizations, one from each area of need, will be voted on a by consumers and supported by product proceeds for the upcoming year. Currently, Project 7 manufactures bio-bottled water, gum, mints and T-shirts.

Our Mission
Project 7 was created as a way to give back, inspire others and educate people on real needs throughout the world. Our goal is to “Change the Score.”

What Does “Change the Score” mean?
Change the score. Move the needle. Make a significant, measurable difference in lives all over the world.

How it Started
Founded in 2008, Project 7 is the brainchild of founder Tyler Merrick, a.k.a. “the social capitalist”. He wanted to turn the 7 deadly sins upside down. For example, instead of focusing on a person who is gluttonous, focus on helping the person who has nothing to eat. Project 7’s goal is to make positive change in seven areas of global need.

How We Do It
1. FUNDING – You buy, we give. Purchase any Project 7 product and 50% of the profits are given back to the cause the product represents. You, our consumers, select the non-profits that will receive the funding. Once a year we hold a vote where our community selects from three finalists per cause, choosing the winning non-profits for the year. To check out our line of Project 7 products, check out our store. (link to retail store) To learn more about our current winning non-profits, check out each of our individual cause pages. (link to the first cause page)

2. VOLUNTEERING – As a company, Project 7 volunteers and encourages our partners to volunteer every month at a non-profit that works toward positive change in one of the seven areas of need. These monthly events are called 7 Days. To learn more about 7 Days and how to become a local 7 Day chapter click here.

• Every minute, two children are trafficked for sex.
• The U.S. wastes enough food to feed the world.
• Arctic ice is rapidly disappearing, and the region may have its first completely ice-free summer by 2040 or earlier.

The best way to inspire is to educate. Project 7 believes that the more people understand the breadth and depth of the issues facing our world, the more people will be motivated to participate in positive change. On a daily basis, Project 7 utilizes social media to tell a new story and inform people of the issues. To stay in the know follow us on Twitter and check out our blog.

We can’t do it without you, our community. Together we will work to make significant positive changes in our world – for ourselves, for our neighbors, for our future.

DIRK FOWLER-the greatest poster (artist) of all time.

April 18, 2010

World renowned artist, Dirk Fowler, is quietly crafting the 2010 ChromeLive! commemorative poster today. Dirk has requested the bottom soles of 4 TOMS SHOES. Closed lipped about where he is going with the idea, we can’t wait to see what he delivers. Fowler is famous with rock bands the world-over for being a founding father of  the off-set rock poster revival. He was a featured artist in the best selling book SWAG 2: Rock Poster of the 90’s. Fowler is currently dialed into LEVIS Jeans; and will be showcasing his talents at the company’s  newly built design gallery in San Diego over the summer.  ChromeLive! presented by RVCA is honored to have Dirk’s talent on display at the show. Here’s a little bio on him:

Written by Cory Chandler– This look is familiar, even if you can’t define it. Guitars and Cadillacs with a touch of mohawk; Louis L’Amour as told to Sid Vicious (of Sex Pistols fame). Clean yet gritty, hip and somehow refreshingly antique, skating a razor wire between fashionable and old-fashioned, equal parts Manhattan sidewalk and Lubbock honky tonk.

Such a balancing act, illustrating the best of Americana (apple pie, Superman, Route 66) while retaining a scruffiness that sits comfortably next to alleyway graffiti, is one that few people could manage successfully.

Yet to sit down across a desk from Dirk Fowler is to understand the man who dusted off an antique letterpress to churn out startlingly fresh posters for bands who are better known for their underground luster than for their top-40 appeal.

Fowler, with his shaggy hair and square-rimmed glasses, his vintage western shirts and mellow vibe, embodies the best of both worlds. And despite having cranked out pieces for the likes ofLoretta Lynn and Modest Mouse, he is decidedly understated about his status as an emerging international star.

“This is something you do because you love to do it,” the assistant professor of art said while sitting in his office. “Not because it’s going to make you rich or because you will get famous for it.”

Fowler says this earnestly, as if heedless of the stacks of watch cases he designed for Fossil and international books and magazines touting his works.

Yet he is also aware that his posters are so prized that they often wind up decorating living room walls before the headliners they promote have tuned up, let alone stepped on stage for their encore.

“They don’t stay up for long,” Fowler admits of his creations.

From Mandolins to Band Ink

First he wanted to be a musician, but that didn’t pan out. Fowler even went so far as to play mandolin for a few bands while in college; he struggles to pin their sound down, but settles on the label alt-country (a.k.a. alternative country, for the uninitiated). This loosely defined and eclectic genre fuses bluegrass and folk styling with flavors of rock, punk and, well, just about anything else – a sound that, strikingly, encapsulates his visual vocabulary.

Yet it wasn’t until years later while working as an advertising art director that he hit upon a niche allowing him to wed rock star glamour with his artistic sensibilities – gig promotion.

“I thought ‘Why not make art for music,’” he said. “I always had this strong passion for creating art and for music. Combining the two was a natural thing.”

Alt-Ink is Born

What’s interesting is the way he got started: by purchasing a Vandercook proof press from an online auction. The machinery, out of favor in commercial printing, provides a deliciously postmodern dash to his work, a touch of twang to tone the verve, a hint of rust to culture the heirloom, so to speak, not unlike the alt-country he embraced in college – alt-ink, if you will.

For instance, Fowler cuts his images from rubber and sets type by hand, eschewing the computer-clean style common of most modern designers. And while he has moved on to new presses, he sticks with the same process – setting the type, rolling ink, running paper through the press – which Fowler says is as important to him as the design.

“I use a computer just about every day, obviously, but there is something very personal about making the posters.”

MATT COSTA: ChromeLive! presented by RVCA- RED HOT

April 18, 2010

The ChromeLive! Buzz finally made its way to L.A. and just in time!! Guess who came knocking…that’s right. Matt Costa is packing his bags for Lubbock,TX. Adding Costa to the line up is an indie  fan’s dream come true. Where else are you going to gaze at Ben Kweller and Matt Costa on the same stage….only ChromeLive! presented by RVCA

Born: 1982 in Huntington Beach, CA
Years Active: 00’s
Genre: ROCK

Born in Huntington Beach, CA, in 1982, Matt Costa received his first guitar at age 12. While he was always interested in music, even playing in a band in high school, Costa’s first love was skateboarding. His dreams of going pro came crashing to an end, however, when he seriously injured his leg in a skateboarding accident at 18. During his year-and-a-half-long rehabilitation period, Costa decided to refocus his energy on songwriting and guitar playing, and began using a four-track to make demos. One of these demos found its way to No Doubt guitarist Tom Dumont, who liked what he heard so much that he offered to produce Costa’s music, and soon they had recorded two independently released EPs, Matt Costa and The Elasmosaurus, as well as a full-length early version of Songs We Sing. These caught the ear of Brush Fire Records owner Jack Johnson, who was impressed by the young musician’s work and signed Costa to his label and invited him to open his 2005 summer tour. In 2006, Costa’s official major-label debut, Songs We Sing (slightly different from the 2005 indie version) was released. Unfamiliar Faces followed in 2008. Marisa Brown, All Music Guide